Jayme Lam is an interactive creative designer that specializes in web, graphic and multimedia design.  After studying architecture in Miami, he moved to New York to study industrial design at Pratt Institute.  Upon graduation with a Bachelor''s degree, Lam was hired by Interbrand, an advertising agency, to create 3-dimensional prototypes for their environmental department.  While at there, he focused on the environmental, product and structural package designs, as well as with computer visualization and presentation / interactive development for clients including Texaco, Heinz, Indigo Air and Proctor & Gamble.

Back in Miami, after 6 years in the Big Apple, Lam''s desire to pursue his passion for interactive design led him to join PlanningGroup, Inc. where he had the opportunity to work with clients such as Citibank, Burger King, Joe''s Stone Crab Restaurant and MasterCard International. 

With more than 7 years of experience in the interactive industry, Lam wanted to explore new avenues of expression so he broke away from PlanningGroup to start 4th Reaction.  As the face of the company, Lam''s clients are presented with a simple yet complex style that fits their every need.